How Customer Feedback Shapes Andy’s Operational Excellence and Food Safety Tools
From Feedback to Features: Co-Creating Andy’s Food Safety Tools with Our Clients
In the worlds of hospitality, F & B, food service and food retail, kitchen teams face evolving challenges every single day — from compliance demands to operational pressures.
At Andy, we believe that great software doesn’t start with code — it starts with listening.
Because no one understands the real-world challenges of kitchen operations better than the teams who live them every day.
This post explores how Andy uses customer feedback to develop its operational excellence and food safety tools, improve workflows, and ensure our platform supports the real needs of hospitality, retail, and foodservice operations.
If you’ve ever asked: “How does Andy adapt to the needs of its clients?” — this is your answer.
Why Is Customer Feedback So Important to Andy?
Because food safety and operational excellence are not one-size-fits-all.
Food service brands, hotels, dark kitchens, supermarkets — each has its own rhythm, structure, and compliance requirements. Our job at Andy is not to force a rigid system onto your workflow.
Our job is to build a tool that fits naturally into it.
To do that:
We listen actively
We maintain constant, two-way communication with the people who matter most: the teams on the ground. Whether it’s a franchise lead, a head chef, or a quality manager, we want to hear it all — the good, the bad, and the messy.
Feedback comes through onboarding, live chat, direct calls, and even WhatsApp. Every comment is reviewed, tracked, and used to shape what comes next.
We observe how teams really work
There’s a big difference between how processes look on paper and how they play out in a busy kitchen. That’s why we go beyond checklists. We watch how teams move, how they communicate, where errors happen, and what slows them down. These insights help us design tools that feel intuitive in the real world, not just in theory.
We collaborate to co-create solutions
Andy isn’t built for clients — it’s built with them. We often co-develop features with power users who test early versions, provide hands-on input, and help us refine the details. When we identify recurring friction points, our team works hand-in-hand with customers to turn those into clean, digital workflows that make their daily routines easier.
From Feedback to Features: How It Works
Feedback doesn’t sit in a suggestion box. It drives action.
Here’s how we turn customer input into real improvements:
- Direct Listening Channels
- In-app support and chat
- Onboarding calls and implementation feedback
- Ongoing account reviews with Customer Success
- Agile Development Cycles
- Weekly planning sprints allow us to respond quickly
- We prioritise what matters most to clients, not just what’s on the roadmap
- Co-Creation Partnerships
- We often pilot new features with select clients
- Early input ensures new tools are intuitive and relevant
What Food Safety Tools Have Come from Customer Feedback?
Some of Andy’s most powerful operational excellence and food safety tools were born from real customer needs:
| Feature | Built from feedback like… |
| Advanced traceability | “We need better tracking of batches, caducities and movements without paper.” |
| Digital food labelling | “Our teams waste time writing labels — can Andy do it for us?” |
| Incidents with tracking | “We log issues, but we lose visibility. Can we track them in one place?” |
| Digital audits | “I want to standardize and audit processes across multiple locations.” |
These are just a few examples.
Whether it’s a UI improvement or a new module, our clients’ voices are present in every corner of Andy.
Andy: A Living Platform, Not a Static Tool
Andy is not a product you adopt once and forget.
It’s a living, evolving platform, shaped alongside the people who use it every day.
That’s what makes it powerful — and relevant.
As your business grows, expands, and faces new challenges, we’ll be there adapting with you.
That’s our commitment.
Want to Shape Andy With Us?
If you’re already using Andy, thank you — your feedback makes us better.
If you’re not yet part of the Andy community, we’d love to show you what it feels like to work with a tool built with and for teams like yours.
👉 Start free at www.andyapp.io/signup